Scott Frisella

User Experience Leader

Brand Design, User Interface Design

The California Exchange

The California Exchange (Cal-X) project logo

The California Exchange project logo

The California Exchange (Cal-X) initiative addressed the need for a data and information exchange that interoperates with other Health Information Exchanges and Public Health applications. Cal-X was intended to provide the fundamental infrastructure for public and population health upon which National and Regional Health Information Organizations could be built. Future plans included support for medical surge, mass evacuation/shelter and mass care/response in support of the National Response Framework.

I was responsible for the branding of Cal-X and for the design and development of their Partner Gateway (web application) and informational website.

Cal-X Logo

Cal-X logo design iterations

The Cal-X logo (with earlier iterations)

Cal-X Partner Gateway (web application)

Cal-X Gateway Web Application (Login Screen) design


Cal-X Gateway Web Application (Homepage) design


Cal-X Gateway Web Application (Application Catalog) design

Application Catalog

Cal-X Gateway Web Application (EULA) design


The California Exchange (Cal-X) informational site design

The Cal-X informational website

Old Partner Gateway

Cal-X Gateway Web Application (original)

The original Gateway web app

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